Weekly Notes
A behind-the-scenes look at what I’m building, testing, noticing, and learning each week — from SEO insights and client work to creative experiments and honest reflections on running a digital marketing business in New Brunswick.
Upcycled Products: Turning Old Clothing Into New Business Ideas
Upcycled Products and Clothing That Actually Sell There’s something about upcycling products that sticks with you. Maybe it’s the creativity, maybe it’s the practicality, or
Thinking About a Side Hustle? Start Here (Canada Edition)
100 Side Hustles Later… Here’s What Actually Works The older I get, the more side hustles I seem to have… or maybe I’m just collecting
Why Google Reviews Are the Internet’s New Currency
Google Reviews: The Quiet Marketing Tool Most Businesses Ignore Sometimes it feels like we’re living inside one of those alternate universes you see in Netflix
A New Brunswick Tourism App Inspired by Cruise Visitors
Watching Visitors Spin Around on Princess Street In 2023, from my west-facing Princess Street window in Uptown Saint John, I noticed the same scene repeating
Guatemala Travel Itinerary for Remote Workers
Guatemala Travel Itinerary for Winter Every late February, I make the same dramatic declaration: Next winter, I’m leaving. And every year? I don’t.
I Joined the Saint John Art Club — Here’s What Happened
Art in NB: Inside the Saint John Art Club In late 2025, I joined the Saint John Art Club as a quiet promise to myself.
Dog Groomer in Saint John: A Wide-Open Market
Wanted: Dog Groomer in Saint John If you’ve ever owned a Shih Tzu, you already know: they’re adorable, affectionate… and wildly high maintenance. My eight-month-old
Connecting Through the Saint John Chamber of Commerce
From Working Solo to Showing Up I recently joined the Saint John Chamber of Commerce, and I’ll admit, it feels like one of those “oh,
Selling Vintage Clothing in Saint John, Minus the Algorithm
Doing Business Beyond Instagram This week, I spent some time deep in one of my side gigs: selling vintage clothing in Saint John through my
JLM Patisserie and the Power of Owning Your Niche
Patisserie and Perspective I look out a south-facing window at my desk, which is both a blessing and a productivity risk. On sunny days, Uptown
When Social Media Feels Broken: A Week in Digital Marketing
When Posting More Feels Like Losing Ground This week has been a bit of a slog on the social media front. You know that
SEO in Saint John and Why Search Still Matters
Customers Are Still Looking For You On Google This past week was a week of small adjustments, client conversations, tool testing, and watching patterns repeat