Journalist.
Strategist.
Working artist.

The Story

I didn't start in marketing.
I started in newsrooms.

In my early twenties I was chasing deadlines, covering local politics, interviewing business owners, and learning how to ask better questions. I studied journalism at Loyalist College in '99 and spent over a decade writing and photographing for community papers, travel publications, and lifestyle brands. What I didn't realize then was that journalism was quietly training me for digital strategy.

When social media began reshaping how businesses communicate, I saw something shifting. Traditional advertising was shrinking. Businesses suddenly had direct access to their audiences, but many didn't know what to say or how to structure their message online. That's where I found my footing.

My work sits at the intersection of journalism, design, and SEO, grounded in the belief that clarity builds confidence. A website isn't decoration. It's communication. I use keywords not as a technical afterthought, but as a listening tool. Search data shows us what people are actually looking for, how they describe their needs, and where opportunities are being missed.

Over the years I've helped restaurants, tourism operators, artists, authors, and small business owners across Canada. I've redesigned websites that weren't converting, rebuilt messy site structures so Google could actually understand them, and written hundreds of SEO-driven pieces that rank because they're built on intent, not guesswork.

I still approach every project the same way I approached my first newsroom assignment: pay attention, ask better questions, make it clear.