Karen Lloyd
My portfolio features a range of creative work including logo designs, restaurant menus, print ads and lots of writing.
Horticulture Writing
By Karen Lloyd
My interest in sustainable horticulture began in 2010 when I interviewed a group of migrant workers from Mexico and the Caribbean at a farm in Cobourg, Ontario. I wanted to know what it was like for them to leave home and move to another country to do the work we won't. Their stories opened my eyes to the challenges (and opportunities) in this unpredictable industry and inspired me to learn more. Since then, my writing portfolio grew to include many horticulture blogs and articles, primarily related to cannabis, but not totally. I write about other plants, too, as well as pathogens and nutrients and so on. Below are a few samples of my work.
Graphic Design
I've always been able to imagine how something should look but it wasn't until 2014 that I began to learn to bring those concepts to life (on a computer screen). While I honed in on the technical skills over the years, I also studied the principals of design and how they affect consumer behaviour. Here are a few samples of my graphic designs including logos, restaurant menus, and other promotional materials.
Extra, extra!
In 2017 I had the opportunity to write, photograph and design the 2017 Riverside BIA Magazine with help from several BIA board and committee members. You can check out the magazine (and my neighbourhood) below!
Kind Words
Over the years I've been fortunate to work with some pretty cool people in a wide rage of industries. The testimonials below come from individuals who've inspired my career as a digital marketer and content creator.
