Content for ethical brands and conscious consumers.

Karen Lloyd

My portfolio features a range of creative work including logo designs, restaurant menus, print ads and lots of writing. I am also behind Be Number One in Your Market, an SEO writing company for businesses that want to rank higher on Google search. 

SEO writer Specializing in real Estate 

Since 2016, I have been writing SEO articles for real estate developers and property management companies across Canada. As an SEO writer and editor in the Canadian real estate industry, I produce keyword-rich articles and blogs, update existing content and manage social media platforms for a variety of clients including: Vesta Properties, Jolan Properties, Live at the Scene and many more. 

Horticulture Writing

By Karen Lloyd

My interest in sustainable horticulture began in 2010 when I interviewed a group of migrant workers from Mexico and the Caribbean at a farm in Cobourg, Ontario. I wanted to know what it was like for them to leave home and move to another country to do the work we won't. Their stories opened my eyes to the challenges (and opportunities) in this unpredictable industry and inspired me to learn more. Since then, my writing portfolio grew to include many horticulture blogs and articles. Below are a few samples of my work.

Migrant workers on Canadian farms
Reasons to reuse your grow media
Choosing the right CBD oil
Transplant your plants the proper way
Personalise your pot with a genetics test
Keep pathogens away from your plants
Three cannabis edibles to make at home
A few more highlights
  • Worked as a community newspaper reporter, photographer and columnist in Port Hope from 2000 to (officially) 2011.
  • Travelled and wrote hotel reviews in Canada and Europe for North Star Travel Media between 2007 and 2009.
  • Initiated a social media marketing seminar in 2011 at Fleming College for businesses, governments, and non-profit organizations.
  • Co-authored The Toronto Book of Everything, published by MacIntyre Purcell Publishing in 2009.
  • Wrote about and photographed about a hundred Toronto restaurants and their owners for YP Dine between 2014 and 2016.

Graphic Design

I've always been able to imagine how something should look but it wasn't until 2014 that I began to learn to bring those concepts to life (on a computer screen). While I honed in on the technical skills over the years, I also studied the principals of design and how they affect consumer behaviour. Here are a few samples of my graphic designs including logos, restaurant menus, and other promotional materials.

  • Logo for Novel Interiors.
  • Ad campaign for Cartona restaurant.
  • Ad campaign for Cartona restaurant.
  • Ad campaign for Cartona restaurant.
  • Logo for Eastbound Burgers.
  • Music posters for Cravingz restaurant.
  • Valentines poster for Cravingz restaurant.
  • Music posters for Cravingz restaurant.
  • Logo for Bitcoin Billionaire.
  • Ad for Ductwise Duct Cleaning.
  • Wine menu for Cravingz restaurant.

Extra, extra!

In 2017 I had the opportunity to write, photograph and design the 2017 Riverside BIA Magazine with help from several BIA board and committee members. You can check out the magazine (and my neighbourhood) below!

IMG_2663

Read about Toronto's Riverside neighbourhood.

Some Photos 

IMG_1965
B75DE93E-7BB8-430D-80E8-46B1672EC2AC
200099_4424881698_514911698_75719_4027_n
blagoevgrad
Roman Ruins
IMG_6600
unnamed copy 4
Processed With Darkroom
IMG_2009
B95326B2-D2A0-47C5-99C7-625C63E4922D
patio-WHERE
IMG_5478
Blagoevgrad 311

Kind Words

Over the years I've been fortunate to work with some pretty cool people in a wide rage of industries. The testimonials below come from individuals who've inspired my career as a digital marketer and content creator.

I've worked with Karen on a variety of projects throughout the last decade, and she never fails to deliver the right balance of creativity and professionalism. Whenever a colleague is in need of a digital marketing specialist, I never hesitate to recommend Karen.
IMG_2501
Bill Tremblay Editor, Landscape Ontario Horticultural Trades Association
Karen began with us three years ago writing strain reviews and dispensary features and her enthusiasm for the grow industry was evident very early on. Not long after, we asked for a variety of grow and extract articles and she delivered copy that was informative, entertaining, and valuable to our readers. More recently, we’ve asked her to work with our clients to create company features as part of value-added sales packages and each feature has been submitted with a strong feel for the company, its products, and its culture. Karen’s byline in our publications is a wonderful asset and one we hope to continue for a long time to come.
IMG_2501
Toby Gorman Managing Editor, Maximum Yield Publications Inc.
I've known Karen for years, and she's done several projects for me, most notably my website. She designed and now manages it, and I can't thank her enough for her imagination and artistic touch. She also works within budget, and respects even the tightest deadline. I highly recommend her.
IMG_2501
Elizabeth Abbott Canadian writer, historian and animal rights activist