I’ve Pivoted. K-Media Works With Artists Now.

I’ve been circling this for a while, and I’m finally just going to say it out loud: K-Media works with artists now.

Not “artists and also restaurants and also anyone with a credit card.” Artists. Painters, makers, gallery folks, the people with a studio full of work and no idea why nobody can find them on Google.

Right now I’m building and looking after websites for about a dozen Canadian artists and galleries and honestly, these are my favourite projects. Not to mention the work is way better looking.

Why this feels obvious in hindsight

I’ve been an “artist” my whole life, air quotes fully intended, because I’ve never been all that comfortable claiming the word. I paint. I sew. I make things out of paper that nobody asked for. Before that I was a journalist and I wrote books. And for as long as I can remember I’ve been fascinated by the artist mind, the way artists live, the way they think sideways, the way they’ll spend four hours on a corner of a canvas nobody will ever look closely at.

So building marketing for artists isn’t a business pivot so much as me finally admitting where I already live.

The Foggy Fundy series, and a small lesson in humility

I just finished a series I’m calling Foggy Fundy. Fog, water, that particular grey we get here that swallows the whole city. I displayed it at the Saint John Art Club gallery, where I’m a member, and I sat with it during my shift.

Here’s the full attendance report: a few people came in. Maybe one of them actually looked.

Zero sold.

One of the other members walked past, considered my work, and described it as “atmospheric.” I’ve heard that word about my paintings before. I’m still deciding whether to take it as a compliment or go get my eyes checked and start wearing glasses.

I’m not telling you this to be self-deprecating. I’m telling you because it’s the exact problem I solve for other people. Beautiful work, hung on a wall, or otherwise, in a room nobody walked into. That’s not an art problem. That’s a visibility problem. And the online version of that empty gallery is a website nobody can find.

So I’m sticking to what I’m good at

I can’t make people walk through a door. Yet. However, I can make people find you online, which these days is the door.

That’s why I’m hosting a Marketing for Artists evening at my new apartment above Mitote next week. It’s casual, it’s in person, and it’s about the practical stuff: how to get your work seen online, what actually matters for showing up in search, what your website should be doing while you sleep, and how to stop treating social media like a chore you resent.

Bring your questions. Bring the thing you’ve been meaning to fix on your site for two years.

There are 6 spots left. Email me to RSVP at karen@k-media.ca and I’ll send you the details.

Come for the marketing. Stay for the atmosphere.