Digital Content Strategist
Hi! I'm Karen, a digital marketing and web management professional with a background in journalism and marketing. I specialize in SEO, content creation, keyword research, and analytics, combining creativity with strategy to drive results. With experience managing websites and collaborating with teams, I thrive on building impactful online experiences and inspiring others to reach their potential.
Skills That Make an Impact
Web Management
SEO & Analytics
Content Creation
Digital Mareting
Leadership & Collaboration
NB BUZZ
In 2023, after countless days observing cruise ship tourists clumsily navigate uptown Saint John, I initiated NB Buzz—a travel app for discovering New Brunswick. With real-time alerts, the free app easily connects users to curated must-see spots, upcoming events, and exclusive local deals. Each destination is paired with a blog post to deepen their experience. NB Buzz is now quietly living in the App Store, and coming soon to Google Play. I'm planning to launch it by spring in collaboration with local partners.
Bringing Ideas to Life
CASE STUDY 1
CASE STUDY 2
CASE 3
Growing Traffic for Experience New Brunswick
Overview
Experience New Brunswick is an online magazine showcasing the province’s lifestyle, culture, and real estate opportunities. My role has been to grow website traffic, generate revenue, and develop tools to enhance the visitor experience.
Key Contributions
- Implemented SEO strategies targeting niche keywords to drive organic traffic.
- Published daily blogs highlighting local businesses, attractions, and events.
- Generated revenue through Google Ads, optimizing placements for increased performance.
- Built an email list by creating lead magnets and user-friendly sign-up forms.
- Currently developing a tourism app to provide users with personalized itineraries and local recommendations, further engaging audiences and expanding revenue potential.
- Progressing toward establishing affiliate partnerships with local operators to diversify monetization strategies.
Results
- Increased organic traffic by 30% in six months by producing top ranking content.
- Established a growing email list of engaged subscribers.
- Generated consistent revenue through Google Ads.
- Building a tourism app to enhance user engagement and support long-term growth.
Boosting Awareness for Loui's Pizza
Overview
Loui's Pizza aimed to increase foot traffic and promote their menu leading up to Halloween.
Key Contributions
- Designed social media campaigns highlighting family-friendly dining and best-sellers.
- Introduced a Halloween colouring contest to engage families.
Results
- 40% boost in social media engagement.
- 15% increase in weekend foot traffic.
- New followers on Facebook page.
- Positive feedback from participating families.
SEO Success for Real Estate Developers
Overview
Collaborated with teams at NextHome, Media Classifieds, and MadHouse Advertising to boost the online visibility of Canadian home developers and real estate agents through targeted SEO content and strategic social media campaigns.
Key Contributions
- Created keyword-rich blog posts and web copy tailored to homebuyers and renters.
- Researched local demographics, attractions, and amenities across Canadian cities.
- Managed a social media calendar targeting Toronto’s rental market.
Results
- Boosted organic search rankings, increasing website traffic.
- Connected clients with local audiences by highlighting neighbourhood features.
- Strengthened social media engagement and brand presence.
Top Ranking Content
Visual Storyteller: Branding Through Design
I specialize in crafting visually compelling designs that bring brands to life. From eye-catching logos and cohesive packaging to impactful signage and promotional materials, my work ensures businesses stand out and resonate with their audience.
Photos and Album for Northumberland Hills Hospital Gala.
Logo for Loui's Pizza in Saint John. 
Branding for Loui's Pizza in Saint John.
Logo for Novel Interiors in Toronto.
Branding and Marketing for Snackable Mental Health in Oshawa.
Marketing Campaign for Cartona restaurant in Port Hope.
Event poster for Cravingz restaurant in Port Hope. 
Logo design for Eastbound Burgers in Grand Bay..
Restaurant signage in Grand Bay.
Extra, extra!
In 2017, as a member of the Riverside BIA Marketing Committee, I had the opportunity to write, photograph, and design the 2017 Riverside BIA Magazine. Collaborating with fellow board and committee members, I helped showcase the vibrant character of our neighborhood. You can explore the magazine (and the Riverside community) below!
Notable Moments
In 2008, led the creation of Port Hope's first-ever community garden, securing sponsors and donors to make it a sustainable community resource.
Travelled and wrote hotel reviews in Canada and Europe for North Star Travel Media between 2007 and 2009.
Initiated (and spoke at) a social media marketing seminar in 2011 at Fleming College for businesses, governments, and non-profit organizations.
Co-authored The Toronto Book of Everything, published by MacIntyre Purcell Publishing in 2009.
Wrote about and photographed about a hundred Toronto restaurants and their owners for YP Dine between 2014 and 2016.
Through My Lense
Photography has been a passion of mine for as long as I can remember, which is one of the reasons I pursued journalism. Since 2000, I’ve worked as a professional photographer for newspapers, magazines, restaurants, and real estate agents, among others. I also create photography for wall art. Here are a few samples of my work.
Kind Words
Over the years I've been fortunate to work with some pretty amazing people in a wide rage of industries. The testimonials below come from individuals who've inspired my career in journalism and web management.