Content for ethical brands and conscious consumers
Today's consumer is increasingly aware of their carbon footprint. They prioritize brands that are living up to promises to be kind to people and the planet over discounts and savings.
According to a global study commissioned by WWF, online searches for sustainable products rose 71 percent between 2016 and 2o21. To flourish in the present economic climate, brands must have a purpose beyond making money. You must be able to relate to the climate conscious consumer, and develop trust, practice what you preach: choose business partners wisely, develop community relationships, be genuine in your communications. K-media can help you deliver environmental content marketing with care.