Red is aggressive, energetic, and attention-grabbing. Yellow communicates hope, while black is all about prestige and sophistication. If marketing is about making an emotional connection with consumers, then don’t ignore your colours.

With a ‘uniquely you’ Instagram colour palette, you can paint a picture of your brand that goes beyond words and images.

Whether you’re looking to portray your company as trustworthy and dependable (blue) or nutritious and health-giving (green), here are some of my favourite apps, websites, super fast colour-scheme generators, and filters to help you create a more cohesive Instagram account and a memorable brand.

PLANN

Want more control over how your Instagram grid looks? In addition to fantastic analytics and scheduling features, what I love most about PLANN is the ability to see my posts and how they will look in my Instagram account before they go live. It really helps to create a cohesive and intentional overall look that will speak better to your brand and be more attractive to your audience.

DARKROOM

For the longest time, I thought Darkroom was a free photo editing app offered through Adobe. Like Lightroom but free. Well, it isn’t through Adobe but it is free and I love it. It really helps you capture the tone (or the feeling) of an image, and therefore brand. With Darkroom, you can adjust saturation, vibrancy, temperature and so on all without losing image quality.

Design Seeds

If you have no idea where to start or you’re just looking for some inspo, Design Seeds is a great place to explore a variety of colour palettes based on nature, plants, flowers, seasons, and more. HEX codes are also listed with each colour swatch which helps significantly when you’re planning to use a particular palette in your own work.

Canva

Similar to Design Seeds, Canva offers colour palettes based on images, except with Canva, you can use your own images. Many designers recommend using the 60-30-10 rule which means once you’ve uploaded your favourite picture, choose three colours and use the ration of 60% 30% 10% in future graphics, logos, and other creative brand work.

Sessions College

Choosing complimentary colours doesn’t have to be frustrating. In fact, this free colour calculator makes it pretty fun. Whether you’re designing a logo or planning your Instagram feed, Sessions College takes out all the guesswork when it comes to knowing which colours work together and why. Simply pick your base color, click a few more buttons, and see results! You’ll get a report of the hex, RGB, and CMYK color values whcih can easily be applied to any creative project.