Instagram marketing guide

10 tips to improve your Instagram marketing strategy

Ever wondered how to leverage that free online marketing platform called Instagram?

In case you’re feeling cynical about social media these days or wondering whether or not it’s an app that can really grow your business, I’m here to tell you that Instagram works – when you know how to work it.

As you probably already know, there’s a little more to this popular digital marketing platform than simply posting a pretty picture with a few hashtags every other day. But it doesn’t have to be time-consuming or difficult.

Here are a 10 Instagram marketing hacks that will put your products and services in front of the right audience and grow your business in no time.

1. Manager mode

Social media management tools like Hootsuite, Sprout Social, and Buffer give you the ability to contemplate your posting strategy and plan your content months in advance. Now you have more free time to engage with your audience.

2. Caption this

Give your image context and personality with a good caption. Since your followers will only see the first two to three lines of your caption before having to click ‘more’, make sure you lead with your most exciting information.

3. Hashtags for days

The right hashtag, or combination of hashtags, can expose your business to a wider, more targeted audience. Since you can post up to 30 hashtags per image, it’s a good idea to create a go-to list of hashtags most relevant to your products and services.

4. Colour it up

Choose a uniquely you colour pallet for your Instagram profile and stand out from the crowd. The best way to come up with a colour scheme, which you can incorporate into every image, is to simply ask yourself: What is my brand? Now, what colours do you see?

5. Captivate your audience

Captivate will help you grow your Instagram following by leaps and bounds. This app can help you discover similar Instagram accounts and then follow their followers and so on. Additionally, Captivate will detect users that are not following you back, ghost accounts, and inactive users. It works while you sleep and that’s perhaps what makes it one of the best Instagram marketing hacks.

6. Consistency is queen

If content is king than consistency is queen. Find the balance between posting so often that you annoy your followers and so infrequently they forget about you. The time of day you post can also have an impact on engagement. Your best bet is to test different times and frequencies and, if you have a business account, check the metrics.

7. Tell me a story

If you’re not using Instagram’s stories feature than your missing out on a unique opportunity to connect more intimately with your audience! Not only are stories ridiculously fun with filters, effects, polls, and questions, but if used strategically, they’ll keep your business top of mind.

8. Switch to a business profile

A business profile makes it super convenient for customers to get in touch. Additionally, Instagram’s business feature will also provide you with in-depth engagement insights and make it easier for you to put your products and services in front of the right people.

9. Promote it like a rockstar

Sprinkle your followers’ feeds with special offers and inside scoops. With more than 40 percent of Instagram users stating that they follow, or would follow, a brand to take advantage of promos and giveaways, it’s time to get your BOGO signs ready. Adobe Spark is a great app for designing custom ads.

10. Engage and grow

Good customer service goes beyond bricks and mortar. There are all kinds of ways to be more engaging on Instagram but the simplest and most effective way is to be nice: ask questions in your posts, like other people’s images,  and respond to comments.


Website designer and writer specializing in real estate, restaurants, small business and horticulture in Canada.

Leave a Reply