How to choose your brand colours.

How to choose a uniquely you colour palette for your brand

Red is aggressive, energetic, and attention-grabbing. Yellow communicates hope, while black is all about prestige and sophistication. If marketing is about making an emotional connection with consumers, then don’t ignore your colour palette.

With a ‘uniquely you’ Instagram colour palette, you can paint a picture of your brand that goes beyond words and images.

Whether you’re looking to portray your company as trustworthy and dependable (blue) or nutritious and health-giving (green), here are some of my favourite apps, websites, super-fast colour-scheme generators, and filters to help you create a more cohesive Instagram account and a memorable brand.


Want more control over how your Instagram grid looks? In addition to fantastic analytics and scheduling features, what I love most about PLANN is the ability to see my posts and how they will look in my Instagram account before they go live. It really helps to create a cohesive and intentional overall look that will speak better to your brand and be more attractive to your audience.


For the longest time, I thought Darkroom was a free photo editing app offered through Adobe. Like Lightroom but free. Well, it isn’t through Adobe but it is free and I love it. It really helps you capture the tone (or the feeling) of an image, and therefore the brand. With Darkroom, you can adjust saturation, vibrancy, temperature and so on all without losing image quality.

Design Seeds

If don’t know where to start or you’re just looking for inspo, Design Seeds is a great place for beginners. This app lets you explore a variety of colour palettes based on nature, plants, flowers, seasons, and more. HEX codes are also listed with each colour swatch which helps significantly when you’re planning to use a particular palette in your own work.


Similar to Design Seeds, Canva offers colour palettes based on images, except with Canva, you can use your own images. Many designers recommend using the 60-30-10 rule. Essentially, once you’ve uploaded your picture, choose three colours and use the ration of 60% 30% 10% in future brand work.

Sessions College

Choosing complementary colours doesn’t have to be frustrating. In fact, this free colour calculator makes it pretty fun. Whether you’re designing a logo or planning your Instagram feed, Sessions College will help you figure out which colours work together and why. Simply pick your base colour, click a few more buttons, and see results! You’ll get a report of the hex, RGB, and CMYK colour values which can easily be applied to any creative project.


Website designer and writer specializing in real estate, restaurants, small business and horticulture in Canada.