Hi, I'm Karen!
I've been in the business of social media since Myspace and writing professionally since 2000.
When I’m not plugging away online or watering veggies on my deck, I enjoy following my dog to parks around the city and taking flower photos along the way. If you’re in Toronto's Riverside neighbourhood and would like to talk shop in person, shoot me a message. I would love to hear from you.
My portfolio features a range of creative work including logo designs, restaurant menus, print ads and lots of writing.
By Karen Lloyd
My interest in sustainable horticulture began in 2010 when I interviewed a group of migrant workers from Mexico and the Caribbean at a farm in Cobourg, Ontario. I wanted to know what it was like for them to leave home and move to another country to do the work we won't. Their stories opened my eyes to the challenges (and opportunities) in this unpredictable industry and inspired learn more. Since then, my writing portfolio grew to include many horticulture blogs and articles, primarily related to cannabis but not totally. I write about other plants, too, as well as pathogens and nutrients and so on. Below are a few samples of my work.
A few more highlights
I've always been able to imagine how something should look but it wasn't until 2014 that I began to learn to bring those concepts to life (on a computer screen). While I honed in on the technical skills over the years, I also studied the principals of design and how they affect consumer behaviour. Here are a few samples of my graphic designs including logos, restaurant menus, and other promotional materials.
In 2017 I had the opportunity to write, photograph and design the 2017 Riverside BIA Magazine with help from several BIA board and committee members. You can check out the magazine (and my neighbourhood) below!
Five Strengths you can call on
A few years ago I was encouraged by a friend and career confidante to take the CliftonStrengths Assessment. I wanted to align the things I naturally do best with what I do every day. It only took 43 years and 177 questions to discover the true me. In addition to digital market services, here's what else to expect when you work with K-media.
If all else fails, I enjoy dabbling in a variety of creative endeavours that become more or less engaging depending on the season. These are small steps toward my goal to live more sustainably and/or my retirement plan. In all honesty, I've always loved making things and expressing myself creatively. If I can transform nothing into something beautiful or useful, then my purpose is fulfilled.